The company has 100% stake in microdelivery startups Morning Cart and RainCan (Bloomskart Retail Private Limited) and controlling stake in Savis Retail
Bangalore, bigbasket, (https ://www.bigbasket.com/), India’s largest online supermarket, recently announced the acquisition of three new ventures and with this the company makes an entry into 2 new industry segments of micro-delivery and physical/omni channel commerce. Of these, the retail major has 100% stake in two ventures namely Bengaluru-based Morning Cart and Pune-based RainCan (Bloomskart Retail Private Limited). In the third venture called Savis Retail which operates cloud connected, un-manned, smart vending machines under the name kwik24, bigbasket has a controlling stake.
Morning Cart & RainCan are offering Milk subscriptions today however, this acquisition brings a huge value add to the customers where bigbasket will offer subscription based services across its Non-Milk range such as, fresh fruits & vegetables, staples, bread & eggs, pooja essentials, diapers and more. bigbasket has already initiated a soft launch of the new subscription service – bbdaily, in Bangalore & Pune (with 20000 subscriptions per day) and is soon to launch in 8 other metro cities.
With Kwik24, bigbasket has installed 100 smart vending machines across Bengaluru and plans to further expand to other cities very soon. The vending machines are installed as part of the bb Instant service. Customers can order fresh produce like fruits and vegetables, and other FMCG products via the bb Instant app, and then pick it up from the vending machine.
Speaking about this, Mr Hari Menon, CEO and Co-Founder, bigbasket, said, “The micro delivery startup acquisition really helps bigbasket in accelerating our need to bring fresh subscription services to our customers, daily. Be it fresh milk, fruits & vegetables or other daily needs like bread, eggs or even diapers, we want to be there fresh everyday! The Kwik24 acquisition gives us the ability to be closer to the customer by way of the bb instant smart vending kiosks where customers can almost instantly gratify their need or cravings for items like cut fruits, noodles, juices, buttermilk or flavored yogurt and what makes it interesting is that these machines are 100% unmanned and are completely operated by our customers! ”