Birla Vanya evokes an overwhelming response at launch

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Registers over Rs 300 crore booking value on the launch of Birla Vanya, Kalyan

·         Over 400 units sold within 3 days of launch

Mumbai: The first residential LifeDesignedTM project Birla Vanya, Kalyan by Birla Estates Pvt. Ltd., has received overwhelming response from home-buyers sales of over 400 units within 3 days of the launch of the phase I of the project.

Birla Vanya, the first residential project of Birla Estates Private Limited-a 100 per cent wholly owned subsidiary of Century Textiles and Industries Limited-is being developed within 21 acres and houses over 30 amenities with more than 7 acres of greens.

Mr. K. T. Jithendran, CEO, Birla Estates, said, “The over-whelming response received in Kalyan is testimony to the strength of the Birla Brand and our belief that well designed, quality real estate will always be valued and therefore, be in demand. At Birla Estates, we want to transform the way the real estate sector engages with customers. Trust, integrity, transparency, superior quality and thoughtfully designed solutions will be our differentiator and drive us to be true to our legacy”.

Birla Group has had a strong presence in Kalyan for more than six decades with its Century Rayon manufacturing facility at Shahad and the adjoining colony which houses the employees of Century Rayon. The Group has also built two schools, a college, a hospital and temple in the vicinity which are very popular with the locals.

“Our focus is to create a strong real estate brand and we are looking at developing a valuable portfolio of over 200 acres across in MMR region, Pune & Bangalore markets. We are also pursuing joint venture deals in these markets as well as NCR” said Mr Jithendran.

Kalyan is an upcoming smart city and a micro market that is fast gaining popularity with customers. With excellent connectivity to Thane, Navi Mumbai and Mumbai, Kalyan has moved from being just a railway junction to the epicenter of new development due to its locational advantages. The State Government of Maharashtra has recently cleared a Rs. 1000-crore Kalyan Growth Center (KGC) Project which is expected to create and boost avenues of employment for the residents of Kalyan.

Birla Vanya has the unique distinction of over 70% open spaces spread across the land parcel. This project is designed around the life and lifestyle of the Kalyan consumer and goes beyond the common amenities associated with residential projects. It has been planned with several conveniences within the premises such as a playschool, day care for children, day dispensary, etc. The project boasts of a state-of-the-art clubhouse spread across 13,000 sq. ft. (1,207 sq.mt.) comprising lifestyle amenities. A magnificent pool deck, Yoga/Meditation room and exotic gardens with flowers, fruits, herbs and spices ensure all round well-being for the residents.

Apart from the trust and credibility that come with the Birla credentials, Birla Estates is focused on being a design driven and a highly customer-oriented organization. Design is not just something that looks good, good design becomes great when it performs, involves people and interacts with them. Birla Estates’ projects are LifeDesignedTM; i.e., aimed to provide customers not just a good lifestyle but also a good ecosystem that is designed around their life.

Birla Vanya’s well connected location provides easy access to renowned educational institutes such as the B. K. Birla Public School and B. K. Birla College of Arts, Science and Commerce. Its proximity to social infrastructure like Shahad railway station, Metro Junction Mall and Fortis Hospital makes Birla Vanya a desirable destination. Birla Vanya is an Indian Green Building Council (IGBC) Pre-certified Gold Building project with energy saving potential of up to 10%. Sustainability is at the heart of the design of Birla Vanya with measures like rain water harvesting, solar street lighting for landscaping in common areas, energy efficient elevators & pump systems.

Birla Vanya is a labor of love of several world-class partners, notably Architect Hafeez Contractor, Coopers Hill, RDM Design Sdn Bhd, Godrej & Boyce Mfg. Co. Ltd. amongst many others.

The target audience for Birla Vanya is the end user seeking a quality product from a trusted brand in and around the Kalyan catchment as well as investors who are keen to invest in an upcoming smart city.

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