HDFC Bank takes ‘Festive Treats’ to rural India via 1.2 lakh VLEs

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· To reach remote areas through CSC SPV’s village level entrepreneurs (VLE)

· 100+ offers from over 1000+ brands, special offers for rural India

Lucknow (Uttar Pradesh), October 9, 2019: HDFC Bank today took its festive offers to the most remote parts of the country. It launched the rural phase of Festive Treats’, India’s largest financial services dhamaka that has an offer for every Indian. From a small businessman looking to avail of a loan, to a family looking to purchase a new television, the 3-month long Festive Treats campaign will make it happen.

Through the network of 1.2 lakh village level entrepreneurs (VLEs) enrolled with the Government of India’s Common Service Centres (CSC), people in rural areas can avail of offers specifically created for them. They will get special offers on all banking products from loans to savings accounts, as well as major discounts on over 1000+ brands.

For the very first time, anyone can walk to their nearest Common Service Centre or neighbourhood VLE to avail of special festive offers available across the spectrum of financial solutions. Both retail as well as business customers can avail of:1) discounts on processing fees for loans,

2) reduced EMIs,

3) gift vouchers and more.

In another industry-first, the bank has tied up with over 1000+ retail brands to offer discounts, cashbacks and extra reward points on both in-store and on-line purchases. Leading retail and consumer bra nds like Reliance Digital, Samsung, Vijay Sales, Big Basket are a few names that will offer up to 10% off on various products and services. There will also be hyperlocal offers through the local dukaandaar, or shopkeeper.

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