Idea launches 4G services in Srinagar


Idea Cellular’s 4G services now available in 26 towns in J&K incl. Srinagar, Jammu, Udhampur, Katra, Samba, Poonch, Rajauri, Kathua

  • ‘Digital Idea’ – a suite of digital entertainment services namely Idea Music Lounge, Idea Movie Club and Idea Game Spark available for customers in these towns


Srinagar, 29 August 2017: Idea Cellular, one of the leading telecom operators in India, has launched its world class 4G services in Srinagar. Ever since the launch of 4G services in Jammu earlier this year, Idea has rapidly expanded coverage and its 4G services are now available in 26 towns of Jammu & Kashmir, including Udhampur, Katra, Samba, Poonch, Rajauri, Kathua, in addition to Srinagar.


Idea’s 4G services were flagged off from the company’s stores in various locations in Srinagar. Idea 4G SIMs are now available at its company retail store at Karan Nagar and other telecom retail stores for people to connect with ‘India’s Big 4G network’.


According to Mr. Sudhir Pradhan, Chief Operating Officer- Punjab, HP and J&K, Idea Cellular., “We are happy to launch our world class, high speed 4G services for Idea customers in Srinagar. Internet has the power to transform people’s lives and we are confident that Idea 4G will fulfill the infotainment needs of the local citizens.”


Rapidly expanding network in the circle, Idea plans to add nearly 100 4G sites in J&K in the next one month, out of which 60 are planned for Srinagar alone.


“We will continue to invest in network and distribution to expand 4G coverage in J&K over the next few months”, adds Mr. Pradhan.


Idea’s mobile broadband services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.


Idea has also launched Digital Idea, a suite of digital applications for the on-the-move consumers of J&K. As part of the Digital Idea offerings, the company is offering a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 7.0 lakh customers in J&K circle.


Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in J&K. From Unlimited Data & Voice calling plans, to handset bonanza offers and smartphone deals, Idea offers a range of products for all category of users.


Key facts about Idea’s 4G services:

  1. 4G offerings for the consumersInviting all existing and new consumers to experience its high speed 4G services, Idea has announced the following offers –
  1. Complimentary 4G SIM card upgrade and Special Promotional Offer: All customers can avail a complimentary 4G SIM upgrade from Company Showrooms and leading retail outlets across 4G towns in J&K. Customers upgrading to 4G SIM will get up to 10GB Free promotional Data, valid for 7 days.

Attractive 4G data tariffIdea’s 4G Prepaid & Postpaid tariff plans are priced at par with 3G plans. Customers can enjoy exclusive 4G data benefit starting as low as Rs 24 for 28 days. Customer will get 250 MB at Rs 24, 500 MB at Rs 47 and 1GB at Rs 92 for 28 days.


  1. 4G Handset Special Offers: Offering its customers with best deals in mobile services, Idea Cellular has launched various promotional offers for customers with 4G Handsets –


  1. 4G Handset Upgrade  Offer: Idea provides unlimited Voice and data offer (1GB/day) for 84 days at Rs 392 for all Customers who upgrade to 4G handset.


  1. Free Data along with Unlimited Calling Packs: These packs provide the customers with unlimited voice calls anywhere in India along with free data benefits. Upon recharging with first recharge of Rs. 148, Idea customers will be able to make free Idea-to-Idea calls across India and 4G handset customers will get 2GB 4G Data with validity of 28 days.

Super value pack priced at Rs 357 offers free voice calls across all networks in India and customers with 4G handsets will get 1GB 4G Data daily for 28 days.




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