Pearson Academy India launches career guidance tool in six Indian languages, to help the masses make more informed career choices.

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Pearson Academy India (PAI), the services arm of Pearson Clinical & Talent Assessment, a leading global publisher of psychological assessments has launched six Indian language editions of My Choice My Future (MCMF), an online personality assessment solution for career guidance in the Indian context. MCMF empowers school and college students, and professionals discover their true personalities and map their modal personality traits to suitable career clusters.

With MCMF Indian Language Editions, students and professionals can self-assess their personality in six major Indian languages – Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, besides English. These additional language editions follow the publication of My Choice My Future in English and will empower millions of students and professionals make more informed career decisions. MCMF Indian language editions filla long-felt gap in career guidance tools that cater to non-English speaking populations in India.

With the addition of MCMF and its Indian language editions in its portfolio, Pearson Academy India (PAI) augments its career guidance offering in the K-12 and higher education segments.  By taking this scientific and culturally-relevant career guidance solution to thousands of schools and other institutions pan India, PAI aims to help millions of young individuals who struggle to make right and purposive career choices, especially those with limited or no exposure to the English language.

About My Choice My Future

MCMF is based on sound empirical research and has been statistically validated on a sample of more than 4200 students across India.  Mapped reliably to occupations in the Indian context, MCMF assesses an individual on twelve personality traits.  These twelve are classified into four basic personality traits and eight career-oriented personality traits.  The basic personality traits are important irrespective of the career path an individual wishes to pursue.  The career-oriented personality traits are related to career domains.  Each personality trait is measured by six dimensions.

At the end of the 30-minute assessment, test takers promptly receive an automatically-generated, comprehensive and personalized personality report.  PAI connects test takers to its nationwide network of certified MCMF counsellors so that these test takers can receive data-backed career counselling, based on the MCMF personality report, as part of the solution.

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