SBI Life Encourages ‘Planning’ this GaneshUtsav through its Festival Campaign


Jingle sung by Celebrity Singer Sukhwinder Singh

Mumbai, August 28, 2017: SBI Life Insurance, this GaneshUtsav, encourages the idea of planning and celebration this festive season through its jingle that is sung by renowned singer Sukhwinder Singh.

The radio jingle will be aired on Red FM, Radio City, Fever FM, Radio Nasha, Big FM and Radio One FM and will be run between 22ndAugust to 5thSeptember 2017. SBI Life has also associated with Lalbaugcha Raja and Andheri Cha Raja which are the most famous Sarvajanik Ganapati Mandals in Mumbai. The campaign will be taken forward through an overall campaign which comprises of outdoor, Print Advertisement, Social media, Puja Pandals and other digital mediums.

Mr. Ravindra Sharma, Senior Vice President & Chief of Brand & Corporate Communication, SBI Life Insurance, said that, “We believe that one should keep planning for the big and small events in life. Like we plan and celebrate festivals, we should also plan for the big celebration called life through our products. May this Ganesh Utsav bring joy, happiness and a lot of blessings to everyone.We hope that this festive season everyone will plan to celebrate festivals and plan to celebrate life.




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